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ASSISTANT BRAND MANAGER

  • Ho Chi Minh (District 1)
  • Experienced (Non - Manager)
  • Permanent
  • Bachelor
  • 1 - 3 Years
  • Competitive
  • Household / Personal Care, Other, Advertising / PR / Communications, Food & Beverage (F&B), Marketing
  • Bộ Phận Marketing
  • 01/11/2022

Job Benefit

  • Laptop
  • Insurance
  • Incentive bonus
  • Health checkup
  • Training & Development

Job Description

Job Summary:

Assist SBM/BM to build and develop brand that best meets the needs of consumers and brings financial efficiency to the company in terms of revenue and profit.

Responsibilities:

A. Marketing Plan

  • Deeply understand the situation, market trends as well as the needs and tastes of consumers to propose and make Marketing plans which best serve the needs of consumers.

  • Build ideas, messages & images of the brand and of each specific Marketing campaign.

  • Make plans for brand communication and marketing plan at sale point: promotion plan, customer interaction plan, customer care plan...

  • Develop detailed plans for each marketing program/event.

B. Marketing activities’ organization & implementation

  • Organize the approved marketing plan; monitor and evaluate the effectiveness of programs.

  • Build and develop the brand through specific activities in line with the brand's orientation.

  • Develop market and number of customers/consumers for the purpose of increasing sales and brand presence.

Job Requirement

  • Graduated from University, prefer major in Marketing, Business Administration, …
  • At least 2 years in the role of ABM, prefer experience in FMCG industry.
  • Fundamental knowledge in brand marketing.
  • Good communication skills (both in Vietnamese & English).
  • Ability to adapt in new environment, enthusiasm, good presentation skills.

 

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